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International textile city, a trip to unusual fashion

2019 Keqiao Textile Expo (Spring), Shaoxing, China, 2019SS Keqiao Fashion Week came to a successful end
May 17, 2019  |  by CT
On May 8, the two major industrial activities in Keqiao District, Shaoxing, Zhejiang Province, 2019 Keqiao Textile Expo (Spring), Shaoxing, China, 2019SS Keqiao Fashion Week, successfully concluded at the International Convention & Exhibition Center of Keqiao China Textile City. Over the past four days, the world’s exhibitors, experts and scholars, industry elites and other professionals gathered in Keqiao, industry linkage, wisdom linkage, creative linkage, sharing the prosperity of the textile city, creating textile city fashion, planning textile future.

 
 
On the morning of May 6, Sun Ruizhe, President of China National Textile and Apparel Council, Cao Xuejun, Vice-Director of Consumer Goods Industry Department of Ministry of Industry and Information Technology, Fu Longcheng, Vice President of China General Chamber of Commerce, Zhang Xi’an, Vice President of China Chamber of Commerce for Import and Export of Textile and Apparel, Xia Lingmin, Vice President of China National Textile and Apparel Council, President of China Commercial Circulation Association of Textile and Apparel, Chen Dapeng, Vice President of China National Textile and Apparel Council and President of China National Garment Association, Oliviero Giuseppe, Vice President of Europe Federation of Small and Medium Enterprises, Mazzei Paolo, Vice President of Italian Union for Economic and Cultural Development in East China, Chen Dehong, Vice-Mayor of Shaoxing City, Shen Zhijiang, Secretary of the Keqiao District Committee of Shaoxing City, Zhao Rulang, Mayor of Keqiao District of Shaoxing City, Wu Xiao, Director of the Standing Committee of the Keqiao District People’s Congress of Shaoxing City. Meng Bogan, Chairman of the CPPCC Committee of Keqiao District, Yang Weiqing, Minister of Publicity Department and Member of the Standing Committee of Keqiao District Committee of Shaoxing City, and Qian Yongjun, Member of the Standing Committee of Keqiao District Committee of Shaoxing City and other leading guests, visited the scene of this Textile Expo and Fashion Week.
 
Keqiao Textile Expo: Leading the new trend of global textile industry
The Textile Expo (Spring) consists of three parts: textile fabrics exhibition area, digital printing exhibition area and textile future pavilion. 580 exhibitors, 1,546 exhibition booths, more than 450,000 fabric products and 34,000 square meters of exhibition area, which fully demonstrates the “international, fashion, green, high-end” style of the Textile Expo. As an important platform for realizing precise docking and conveying innovation between the upstream and downstream of the industrial chain, the Textile Expo can be said to integrate innovative achievements in industrial concept innovation, technological innovation, brand innovation, channel innovation, mode innovation and service innovation. The Textile Expo mainly exhibited textile fabrics (accessories), household textiles, textile machinery, creative design and other products.
 
Good exhibition situation is due to the “government-led, market operation” concept and the brand positioning of “internationalization, specialization, marketization and informationization”. In terms of exhibitors, many well-known textile enterprises have come to the exhibition to seek international business opportunities. It is worth mentioning that the Textile Foreign Trade Chamber of Keqiao District first appeared in the form of a group. More than 20 enterprises participated in the exhibition. In terms of exhibits, the world’s leading new technology, new process technology and new fabrics have been the highlight of Keqiao Textile Expo. On the purchaser side, the Textile Expo continued to innovate and optimize the investment model. Through precise investment, deepening institutional cooperation, exhibition and business invitation, many well-known enterprises were invited to purchase at the Textile Expo site. At the same time, it also attracted more than 50 foreign businessmen from South Korea, Japan, Italy, India, Pakistan, Russia and other countries and regions to pre-register before proceeding.
 
Founded in 1999, Keqiao Textile Expo has become one of the three well-known fabrics exhibitions in China, it is also as famous as Intertextile Apparel Fabrics and Canton Expo Fabric Exhibition. Over the past 21 years, as a professional platform and exhibition window for China Textile City and Keqiao Textile Industry to communicate with foreign countries, Keqiao Textile Expo has been developing forward-looking ideas and innovative exhibition modes. With the help of large data and other informatization means, it has continuously broadened the ways of attracting exhibitors, realized the diversity of exhibitors, supporting activities and service modes, and greatly improved the quality of the exhibition. As a result, Keqiao Textile Expo has become more popular and influential. It not only promotes the continuous upgrading of Keqiao textile industry, but also contributes to the innovation and development of China’s textile industry. It can be regarded as a model of professional exhibitions of domestic industrial clusters.
 
Keqiao Fashion Week: A trip to unusual fashion
The Spring Fashion Week of 2019 brings together 15 colorful fashion creative activities such as trend salon, brand release, fashion show, product exhibition, cutting-edge design, summit forum, international exchange and industry docking. More than 200 well-known fabrics and clothing brands, more than 10,000 professional guests and designers participated in the Fashion Week, and the number increased significantly compared with the same period last year. In continuing the style of the past fashion trends, this Fashion Week has richer activities, wider brand influence, higher grade and stronger industry driving force.
 
 
 
 
Keqiao creates and leads fashion. The opening show of Fashion Week - “Joint Press Conference of 2020SS Fashion Brands of China Textile City” is a dynamic interpretation of more than 60 sets of exquisite clothing, showing the beauty of fashion created by Keqiao outstanding textile enterprises and outstanding fashion designers. Guided by the design concept of “2020SS China Textile Fabric Popular Trend” published by China Textile Information Center and National Textile Product Development Center, and combined with the culture and product style of brands, while displaying textile technology and design fashion, it also shows Keqiao excellent textile enterprise’s unique and forward-looking product concept and fashion charm, and shows the strong trend of Keqiao excellent fabric brand leading fashion trend.
 
Reshape value and foresee the future
The “textile future pavilion” with the theme of “fashion + science and technology” has set up “Static Exhibition of 2020SS China Women’s Fashion Trend” and “Textile Future Exhibition” to show the research results of fabric fashion trend and the development trend of textile science and technology. In the “Static Exhibition of 2020SS China Women’s Fashion Trend”, more than 550 high-quality fabrics were collected, of which more than 80 local enterprises in Keqiao accounted for up to 50%. It can be seen that cotton, linen, silk, wool and other natural materials are widely used. The “Textile Future Exhibition” of Fashion Week has brought the world’s award-winning textile and garment products for the first time in the concept area of scientific and technological products. In the industrial technological innovation area, advanced fashion technologies, such as reversible temperature-adjustable and color-changing printing fabrics, photosensitive and color-changing printing functional fabrics, desktop digital direct jet printing machine were exhibited. In the application function interactive area, nearly 30 innovative products of China’s popular fabric licensing authorized enterprises were displayed.
 
 
 
Trends guide and renew thinking
During the Fashion Week, sponsored by China Textile Information Center and National Textile Product Development Center, and undertaken by China Women’s Fashion Trend Research Institute, the “2020SS China Women’s Fashion Fabric Popular Trend Salon” presented two wonderful sessions. Around the research results of “ 2020SS trends of China textile fabrics”, based on the systematic analysis of China’s domestic lifestyle and the latest fashion design, Salon systematically analyzed fashion points and design orientation of 2020SS China’s women’s clothing fabrics from three dimensions of lifestyle, color and fabric by optimizing and integrating the multi-layered connotations of product development thinking, fashion design thinking, market competition thinking and technological thinking, which inspires creative design and innovative research and development of enterprise’s fabric products.
 


 
2020SS China Women’s Fashion Fabric Popular Trend Salon
 



 
 
Local design, new stars shine
Six local brands of Keqiao presented six visual feasts with diverse styles during the fashion week with nearly 400 sets of clothes. At the same time, two “collection shows of emerging designers” were held, which gave a dynamic interpretation of the avant-garde fashion of “capriciousness and resilience” of the design novice of Shaoxing University.
 



 
J.Queen & Lumisonata Fashion and Technology “Let Love Glow” Fashion Conference
 


 
2020SS Golden Penguin New Products Press
 
 


 
Susan Fashion Brand Press Conference
 


 
2020SS JSAHRE New Products Press
 


 
Elegant rebuilding: A series of releases of Inner White Brand
 
In addition, the 3rd China Customization Summit Forum, China Textile and Apparel Circulation Industry High-quality Development Forum, Fashion Unicorn – (Design Infinity) Launching of Innovation & Empowerment Project and other activities were also carried out during the Keqiao Fashion Week, which guided the way to explore the direction of industry development and promote the industry to achieve innovation leap and high-quality development.
 



 
the 3rd China Customization Summit Forum
 



 
China Textile and Apparel Circulation Industry High-quality Development Forum
 



 
Fashion Unicorn – (Design Infinity) Launching of Innovation & Empowerment Project
 
Since its inception in 2015, Keqiao Fashion Week has experienced five sessions of development and gorgeous transformation, and has gradually leaped into an international fashion event. It is an innovative platform of industrial value that integrates fashion products, fashion brands, designer, fashion culture and multi-fashion elements. Keqiao Fashion Week takes fashion creative fabrics as the main line, focuses on international, fashion, green and high-end, closely links with market demand and trend, collects high-quality resources and original design strength of industry, and links fashion creative and local superior characteristic industries from a deeper level of industrial chain. Fashion Week, on the one hand, highlights the unique new advantages of Keqiao, such as special location, industrial endowment, top-level design, wisdom synergy, human heritage, on the other hand, highlights the new industrial form of Keqiao’s high-tech content, high cultural connotation and high responsibility development. Its development model and innovative ideas also provide new samples for industrial transformation.
 
“Twin Stars” event: A twin engine towards the international textile city
Keqiao Textile Expo and Fashion Week have achieved remarkable results. Starting from 2017, Keqiao has combined Fashion Week and Textile Expo to organize, integrate and upgrade, and strive to create a “twin stars” event. Through the deep integration of the two events, we actively build a cooperation platform of “industry + fashion + creativity + design” to further open the textile industry chain, attracting more and more design masters and design elites to enter Keqiao, China Textile City, the world’s largest textile fabric trading center. With the help of Fashion Week platform, we will actively construct the ecological system of fashion creative industry by convention and exhibition, vigorously promote the industrialization development of “design + manufacturing” and “design + brand”, promote the transformation of Keqiao from the textile industry cluster to the origin of fashion creative ideas, and effectively promote the promotion of the industry’s fashion discourse power and fashion leadership.
 
The world textile industry looks at China, while the Chinese textile industry is in Keqiao. About 65% of Keqiao’s industrial output value is created by the big textile industry. It is understood that in 2018, the total trade volume of China’s Textile City exceeded 220 billion yuan, Keqiao’s gross product exceeded 140 billion yuan, its total fiscal revenue approached 19.86 billion yuan, its export exceeded 10 billion dollars, and its regional comprehensive strength ranked 12th among the top 100 regions in the country. In the first quarter of this year, Keqiao Textile City cluster achieved a total of 38.747 billion yuan, an increase of 11.8% over the same period last year. Keqiao currently has 10,000 overseas purchasers per day, and more than 6,000 foreign businessmen from 63 countries and regions are resident in Keqiao.
 
Now Keqiao is experiencing the transformation from textile region to textile strong region, from dyeing and printing Keqiao to impression Keqiao, and from textile city to fashion city. Along the way, Keqiao’s large group of textile manufacturing, trade and design enterprises are not only participants, but also contributors and promoters. In the critical period of accelerating the transformation of old and new kinetic energy, Keqiao District Government, with the new concept and orientation of promoting industrial transformation and upgrading, focuses on cultivating high-quality industrial system, improving the innovation ability and opening level of private economy, vigorously revitalizing the real economy and promoting the upgrading and transformation of traditional industries, thus, it also promotes the “international standard” and “modern sense” of Keqiao City, and the business environment is getting better and better.
 
Under the grand pattern of “Belt and Road” construction and deepening reform and opening up, Keqiao will usher in a strategic opportunity for the Yangtze River Delta regional integration development and a favorable opportunity for the deep integration of Hangzhou, Shanghai and Ningbo. At that time, with the good situation brought by more smooth cross-city traffic, accelerating the agglomeration of innovative elements, and improving the quality of life, as a strong support for the construction of “international textile city”, Keqiao textile industry will be able to take advantage of the trend and become a new engine to promote the new round of development of Keqiao and move towards the international textile city.

2019.12   

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